On May 29, 1971, Magic Mountain opened its gates to the public for general operation. Though reviews in the papers depicted an unfinished park (five rides weren’t yet running on opening day), guests soon found their way to the favorite rides and entertainment acts. The park would break even at the end of the first season, but suffer the sudden departure of a key partner.
In the Spring of 1971, construction on Sea World and Newhall Land & Farm Company’s joint venture Magic Mountain was racing to finish on time. Perhaps due to a late start or the ambitious nature of the project, the Valencia construction site was abuzz with coordinated chaos. In this chapter, learn about what it took to raise Magic Mountain, including ride construction, landscaping, food preparations, setbacks, and of course, the efforts to staff the new park.
In 1968, Sea World Inc. began development on a new, rides-based theme park project for southern California. After searching for a place to build, Sea World CEO George Millay would partner with the Newhall Land & Farm Company to build this new park on a hilltop in Valencia, California. Learn ‘why there?’, and read about other leaders in the park’s early development, the project’s design goals, and early challenges to the theme park. Chapter 1 of a multi-part series on the history of Six Flags Magic Mountain.