In 1968, Sea World Inc. began development on a new, rides-based theme park project for southern California. After searching for a place to build, Sea World CEO George Millay would partner with the Newhall Land & Farm Company to build this new park on a hilltop in Valencia, California. Learn ‘why there?’, and read about other leaders in the park’s early development, the project’s design goals, and early challenges to the theme park. Chapter 1 of a multi-part series on the history of Six Flags Magic Mountain.